Clean beauty from Scandinavia

Clean beauty from Scandinavia

SIMPLY PURE AND CLEAN

More sustainable skincare

MORE BEAUTY. LESS PACKAGING.

Today 75 % of our packaging is recyclable. Our goal is that 85 % of our packaging is going to be recyclable by 2021. We have reduced the packaging for the new skincare with up to 87 %, which equals a reduction in the material by 4500 kgs per year.

SKINCARE

Smoothing face cream SPF25

Simply pure and clean

We are proud that IDUN Minerals is a pharmacy exclusive brand in Sweden, as the pharmacies have strongly regulated quality controls and ensure that the ingredients in the assortment are approved and maintain high quality.

IDUN Minerals

Vegan beauty

We are proud that IDUN Minerals is a pharmacy exclusive brand in Sweden, as the pharmacies have strongly regulated quality controls and ensure that the ingredients in the assortment are approved and maintain high quality. We are proud that IDUN Minerals is a pharmacy exclusive brand in Sweden, as the pharmacies have strongly regulated quality controls and ensure that the ingredients in the assortment are approved and maintain high quality.

We are proud that IDUN Minerals is a pharmacy exclusive brand in Sweden, as the pharmacies have strongly regulated quality controls and ensure that the ingredients in the assortment are approved and maintain high quality.

Our mission

We want to be a role model within the beauty industry by offering qualitative, clean and gentle products for all skin types and skin tones  that do not burden the environment

Sustainable beauty

Some of our best tips

Sustainable beauty